You know, I agree with you - but I don't blame DCL. I blame the club.
Had the Friedkins been in sooner, I suspect he would have been sold for a fee 12 months ago. But it is what it is.
He won the lottery signing for a team that are far too sentimental. Getting paid handsomely to kiss the badge and shout “come on!” in the changies, despite being crap for the last 5 years.
I think it’s quite nice, tbh. I only worry that if you’re carrying a bit of extra weight the horizontal waves might not be the most flattering thing in the world…!