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catcherintherye
Player Valuation: £80m
I'm afraid this is nonsense mate. Who a kit sponsor is is going to play 0 role in his decision making. Had it done, you'd have seen it already. If you're Nike, you would want your olayer playing for Madrid, or Barcelona anyway, you won't be sending them to play for a provincial club (relatively speaking) like a Liverpool.
Madrid will have him as top priority. If that doens't materialise he will sign a longer term deal with PSG (who's prospects will look good). They will try to get Salah on the cheap.
catcherintherye
Player Valuation: £80m
Lets be frank here, if Liverpool cannot get enough money to buy some cover in January at CB (and lets face it, have torpedoed their own title challenge) where is the money going to come from to sign Mbappe or others? What is magically going to turn around between now and June that allows them to make mega signings?
They also have a huge number of their squad going into the final 2 years of their contracts in 2 years from the summer, so will all be wanting pay uplifts.
By the sounds of it, they can't even go and get Alaba, which I find amazing. I mean 2-3 years ago I'd have said they could have sold Salah for big money and maybe found a way to do it. Salah's value is declining sharply from the summer. Whats far more likely is he is sold, and that just covers the outgoings of last summer which they have paid for on tick.
Zatara
Player Valuation: £100m
I dont think locations matter thesedays...if a club is in the champions league and well known like the RS then they will have global customers.
Some watch teams and others watch players so Nike or whoever will be focused on both separately and putting the superstars with the clubs who have the most customers.
As we evolve under Ancelotti and (hopefully) continue our South American push in marketing and player focus i could see us attract some big money deals as that part of the world opens up to us as a club.
Zatara
Player Valuation: £100m
Who do they have with 2 years left?
catcherintherye
Player Valuation: £80m
To a point yes. However Real Madrid have far bigger brand recognition than anyone that has been built up over 20 years of sustained success. If you are a sponsor, you want your player playing for Real Madrid over Liverpool or Leicester.
catcherintherye
Player Valuation: £80m
I'll check, but it's most of the first team squad. A quick of fete perhaps, or more that the money isn't currently available to go extending contracts.
In 2.5 years they have
Firmino
Mane
Salah
VVD
Fabinho
Henderson
Posh boy Chamberlain
Shaqiri
Almost all of the will be 28 and upwards when renegotiating as well. Milner is the season before, and Wijnaldum this summer.
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catcherintherye
Player Valuation: £80m
Quite a few of them are mentioning that top 4 now. Its a bit worrying if you were them that your manager is saying that.
As for them, there is no way they sign Mbappe. They pulled out of signing Werner last year as they didn't have the financial resources. They gambled a bit later on the assumption crownds would be returning. Last summer you had 3 months of chaos and restrctions. This year you've had a year of it, in addition to massive reductions in commercial revenues. You don't go from not being able to afford Werner to affording Mbappe.
They also view things as traders. Their view will be "where is the next Mbappe". Once a player crosses a certain price point, they move on (they did with Havertz and to a degree with Werner as well). Mbappe will be similar. FSG will not position themselves anywhere near the apex predators of the league.
The notion a sponsor is going to help fund the deal is also absolutely laughable. They already pay Liverpool money, they don't pay them more to get big players in. The relationship works the other way. Liverpool are meant to buy these top players to justify Nike's investment. If you've had any dealings in business, and sold commercial relationships, you know sponsors do not fund massive payments for the business they sponsor.
MrGrumpy
Player Valuation: £50m
I’d agree, the PL is far more competitive then any other league and it’s easy to drop out the CL, it’s very unlikely that RM or Barca(they arnt doing well this year) will drop out of the CL any time soon. Where the RS could quiet easily finish 8th this season
catcherintherye
Player Valuation: £80m
They could. And if they do, watch it all fall apart.
Replying to both in one @catcherintherye
As I said above, I think it highly unlikely and irrelevant if they dont finish top 4. But from a player, club and brand point of view, I think there is a scenario where M'Bappe to Liverpool becomes a reality, if somewhat fanciful for sure. As you correctly point out, they externally appear not to have a penny and it is baffling if anything other than cash flow is the barrier to them not recruiting in January.
But back on the M'Bappe argument, it is notable that M'Bappe is one of Nikes, prized assets and they appear to be keen to invest heavily in him future. He recently launch a "Collab" range (X) with L'Bron, this range will contain two swooshes to celebrate that they are Nikes "Chosen two". It looks likely that he will become a brand in himself under the Nike Umbrella, either under the X range or in isolation. If you can see set-up this to be true, you then have to look at the Liverpool Nike deal and its structure.
As you well know, most kit deals are a lump sum for the right to produce and sell a clubs kit & surrounding merchandise. Liverpool's deal (as made clear in the court case with NB) is $39.5m PA plus 20% revenue share on all sales, having turned down over $55m from NB, meaning at a minimum they value that 20% at $15m, meaning it is at least worth 60m PA to Nike as well.
With this mind, there is certainly a scenario where there is a sell to M'Bappe of paying him the same as Salah, Van Dijk etc, but we will work with Nike to develop "Project X/M'bappe range" globally, with dedicated training gear, boots & even specially branded away kits such as Jordan's PSG range, offering M'bappe a share of the 20% revenue per year and possibly a cut from Nike as well.
However unlikely, This is a scenario that could work for all parties commercially & the Liverpool deal certainly appears to built with a flagship style player in mind & that would fit the owners model as well.
But do I think it will happen, of course not.
catcherintherye
Player Valuation: £80m
No problems mate.
I mean there is a possibility in the abstract, just as there is a possibility Usmanov might buy him for us. Almost impossible though, a team with no money to get a free transfer in at CB in January, losing money hand over fist is going to reverse it's economic fortunes with grounds empty by the summer.
As for Nike. Basketball is completely different to football. People follow the player. The club structure is different etc etc. Nobody in football has ever done the above with a past it asset never mind a prime one. And even if they wanted him exposed, and were willing to plough money into it, they'd want him going to Madrid anyway, as it's the galitcos club.
Let me tell you what Nike are doing now.
1) They are hammering Liverpool. They signed a huge deal with them, I believe spent a lot on legal fees to get that deal through, on the premise Liverpool deliver shirt sales/commercial revenue. That is not happening. Yes part of that will mean Liverpool's likely total revenue from Nike will probably be broadly siilar to that of the New Balance deals, but I'd imagine certain guarentees were made on milestones, which are not being hit. They are probabaly, with some justification looking to get money back on the deal. Not playing in front of 50k fans every week, and having those images beamed everywhere is also hurting them. Essentially they are hammering Liverpool.
2) They are looking at a huge drop in comsumer spending, and worse to follow and are looking at easy ways to save jobs, and to cut spending. They are trying to save stores from shutting etc. These are the crisis meetings happening across industries currently. One easy way is to heavily negotiate down existing sponsorships, particularly newer ones which have in built mile stones that are being missed. If the figurehead/manager of said company you are sponsoring is acting a plank, it will exacerbate this situation too. United have acknwoledged most of their sponsorship payments have been deferred and they were expecting all monies to be honoured. Thats where we are heading currently.
3) If such a suggestion (as above) is made, I'd pay to be a fly on the wall of that meeting. I am sure Nike will politely point out they went to enormous expense legally, and subsequently in terms of sponsorship to give money to Liverpool to increase sales. Sales that will not have materialised. You will point out, it is their job to deliver the world class, eye catching talents, to broadcast your label across the world, and the top dollar sponsorship they signed sort of implied it would be happening. That it hasn't, and that to rectify it they want you as a sponsor to spend that money would go down like a lead balloon, particularly in this context.
If Mbappe was a 38 year old David Beckham, maybe in a boom market, with a partner you had built a long term relationship with based on trust maybe you pull a stunt like contribute to his wages. You're not going to be paying in a fee probabaly double what the annual sponsorship is though.
It makes more sense he'd go to City, Chelsea, Barca, Madrid etc than Liverpool. And in honesty, he's more likely to end up at Brighton than Nike sign him for Liverpool.
messymascot
Player Valuation: £35m
Our best hope is to keep ourselves somewhere near the top and hope all our rivals burn out through fixture congestion. Man City are favourites in my opinion but if they continue to do well in all competitions they could end up playing a lot of games. They have some options but it will still stretch them. The Leicester game is massive we need to win it really a draw wouldn't be the end of the world but would make it hard. A defeat and I think it will leave us to much to do. The Newcastle and Leeds games should be formalities but given how this season has gone who knows. Where they fit our 2 games in hand in may also make a difference as ideally we want to play City when they have a lot of fixtures close together.
Barnfred 55
Player Valuation: £80m
Leicester need a good run with injuries. They have a decent squad but 2 or 3 players are crucial, same as with any team.
Last season they were nailed on champions league prior to shutdown, but had key players injured when we came back and fell away badly. This season the only key injury they've had out is Ndidi who missed 9 games. The Turkish CB was out but Fofana is probably better anyway and the Turk can't get back in the team now. Maddison was restricted to the bench for the first 3 games but they won those anyway.
Elsewhere, City have had issues with a striker but all their other key players have been fit and mostly played every game. Same too with Spurs and Man United, hardly any injuries between them. Chelsea have generally worked with a fully fit squad. Pulisic and Ziyech have had injury problems but they have top drawer cover for both. Arsenal haven't had any severe injuries that I'm aware of and, although Liverpool have had their problems at CB, the rest of the squad has been pretty much free of injury apart from Thiago and Jota. They moan about Jota being out but Salah, Mane and Firmino have been available every game. Southampton have been pretty much injury free bar a handful of games when Ings was missing, whilst Wolves have seemingly fallen apart because their main striker is out.
If we put aside Liverpool's issues at CB, and City's issues with the striker, out of all the teams challenging, only Everton have had a really bad run with injuries. Only Doucoure has been ever present and out of what was arguably our preferred starting XI at the beginning of the season, Holgate has missed 9 matches, Digne and Coleman 8 each, Allan, James and Gomes 5 each, and Richarlison 4. It would have been more had we not had 2 matches cancelled.
I'm not looking for excuses, in fact it's the opposite because I'm amazed that we are where we are given the injuries we've had to our key players. All I'm saying is that we're still in touch despite these injuries. If we can get a decent run and other clubs start picking up injuries, nothing is out of the question. Plus all the teams around us start their European fixtures again in 4 weeks time and that is bound to work against them. We need luck with injuries plus the sort of VAR decisions we were getting up to the derby match. But if we get the Everton back that we saw in those first 7/8 games of the season, I think it would be daft to rule us out completely, and certainly a top 4 place is achievable.
Barnfred 55
Player Valuation: £80m
I think we'll approach that game the same way we did the first. I don't think they'll get behind us but they're very capable of scoring from outside the box and that concerns me a bit. I'll be happy with a point.
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