He's a divvy who likes the attention and fame.
I'm sure he's very successful in his field and that but in reality, he's the owner of a relatively small company that people were very surprised won the contract for BMD. The same could be said of Roma.
The irony of course BMD and Roma are the two grounds he's most famous for designing, neither of them are actually grounds yet. Just pie in the sky, maybe one day.
The whole Everton tatoo is an embarrassment, got a bit of attention on twitter, loads of blues called him a legend so he got a tattoo. How professional of a so called top architect. Madness all round.