Everton FC in battle with village farm shop over its name

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At least she isn't holding a grudge! Looks like a fork.
 

I'm no expert, but it would seem foolish for the Club to not protect its trademark.

Everton have been reasonable;

The club have told her she can continue calling herself Everton Farm Shop, as long as she changes the size and font of her sign.

By allowing her trademark 'Everton', would there be potential implications in the future?
 

It's a place in her locality, it's also a place in Liverpool.

I doubt the RS go around hounding every business with Liverpool in its name.

If you name yourself after a geographical area (or two), tough, you don't suddenly get to be the only organisation named for that place.
 
I'm no expert, but it would seem foolish for the Club to not protect its trademark.

Everton have been reasonable;



By allowing her trademark 'Everton', would there be potential implications in the future?

But wasn't the club renamed after the district of Everton? If so, how much of a trademark is that. Everton Football Club as a trademark, I could understand, but I don't know if one can trademark a geographical location. I know there's a village of Everton not too far from where I live here in Ontario, so if a business there names itself Everton XXXX Ltd., will the club take action as well? Slippery slope here.
 

I'm no expert, but it would seem foolish for the Club to not protect its trademark.

Everton have been reasonable;



By allowing her trademark 'Everton', would there be potential implications in the future?

Because the shop is located in Everton, they can argue that the use of the word is descriptive and therefore fair use.

The club would only have a copyright case if the product/business could foreseeably be similar or confused with the actual copyright holder. "Everton Farm Shop", I'd suggest, would not fall under that category.
 

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