United 75m, Us 5m
And whats worse is we announce it is a record breaking deal, but of course it will be due to inflation
Sometimes I think we just take the easy way out, rather than look for more cash. Spurs and Arsenal who are in and around us outweigh us by miles. Im sure even Sunderland make more on their kits than us
		
		
	 
I think you're conflating the kit supply deal and the sponsorship.
Man Utd's deal with Addidas is kit supply. Their tier 1 sponsorship deal is with Chevrolet, and is ridiculously high as well - something like £30m+ a year. AON are now a tier 2 sponsor, training ground etc. at £10m+ a year, which saw DHL kicked down (and compensated) to tier 3 (DHL were paying £10m+ a year for sponsorship of the training ground, training kit etc). This doesn't include their myriad of minor sponsors like American watch manufacturers, Chinese paint makers, etc. So all in all well in excess of £115m a year before a ticket is sold, a prawn sandwich made and TV money.
Our kit supply is the stupendous £32m 10 year deal with KitBag - who negotiate with manufacturers. So we get £3.2m a year whether we sell 1 shirt or 10 million.
Our tier 1 sponsor is Thai Beverage, and that's up to the £5m you qoute, based on achievements.
So there's up to £8.2 million versus at least £115 million in commercial revenue a year. Granted, I am not including our deals with Pukka Pies, Crabbies and whatever online betting site that has no affinity with us whatsoever, but I doubt they move us much closer to Man U (who as mentioned above, probably move further away with their multitude of lower tier sponsors)
I know Man U are the biggest club in the history of the universe according to our Orcale-like UK media. But I still think we should be pulling down better deals than we do.