New Everton Stadium

Why didn't they just wait like Spurs have then? This was supposed to be our opportunity at global reach but they went with a local solicitors that no one has heard of. It's embarrassing really

Because when the lady lifts up her dress and flashes us the collection of five pound notes, we slip back into little old Everton mode. "It's yours for a £50!"
 


Why didn't they just wait like Spurs have then? This was supposed to be our opportunity at global reach but they went with a local solicitors that no one has heard of. It's embarrassing really

Spurs didn't wait mate, they've not just been twiddling thumbs for 5/6 years - they just failed. Every season since their stadium opened has lessened the appeal of any naming rights.

I was concerned we wouldn't get a naming rights deal - devil will be in the detail. How much it brings in.
 
Wiki has hill Dickinson as having an annual turnover of 105m. They are not paying anything remotely close to what was speculated on in recent years if that is the limit of their revenue. Qatar airways they are not.
To be fair they are growing quickly. Revenue was up to £145m last year. Given the comment that it’s one of the biggest naming rights deals I would think it’s going to be over £10m a year.
 


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