I agree that FS products to fans does not look feasible. But I am suggesting that their plan seems to be to sell insurance to investors against the monetized value derived from the passion of fanbases across their portfolio. Essentially, this shifts the ownership risks entirely to the fanbase and keeps the investment relatively safe despite bad decisions on their part.
Our Moshy boy could be the poster child; I had an involuntary discharge of all my friend's money in EFC, but now I am safe and secure throughout the day.
He says this in that FT article which is about football by the way:
The article starts off by saying:
Most of the clubs have been financial underperformers, raising questions about the returns on the firm’s investment, but Josh Wander, who set up 777 in 2015 with co-founder Steven Pasko, said in an interview that critics misunderstood the logic behind its bets.
He then highlights:
777 had $9bn to $10bn of assets under management including a “close to $4bn insurance balance sheet”, he said. All of its funds had been generated by its own operations apart from $250mn it raised in preferred equity, he added.