Honestly, If I was at the club I'd take a serious look at the Scottie Road site. I'm sick of banging on about this but Tesco/Everton commissioned a financial broker to calculate how much money they could gain from moving to Kirkby. When the Scottie Road site was touted they again, a soon-to-be-Everton-director commissioned the same company to calculate the naming rights. If you remember Robert Earl met with Malcom Carter of Bestway to discuss the site. It transpired that naming rights alone would sell for nine hundred percent (tenfold!) more at that site than in Kirkby (incidentally the naming rights for a stadium in Kirkby were privately valued and it's less than half of the what the club's estimate of £35m.
Are you honestly comparing Kirkby Project to the Emirates Stadium?
We are not based in in London where the money men are, they have a larger world wide support, London has a much greater population than Liverpool. Emirates stadium has 150 executive boxs, Everton propose 38. That's almost four times as many!
In basic terms, we are moving away from a city that is in a renaissance period to a former landfill site near a town centre on the outskirts of Liverpool and some people are happy with it. It is actually closer to St. Helens than Liverpool.
Arsenal have built up their brand name since the 90s setting up football schools in Africa, Asia and North America, that's why they have a large following, the trophies don't hurt either.
If we sell all 38 boxes at Kirkby for the season at £50,000 per box, that brings in less than £2million per year. Arsenal bring in £3.5million every home game.