Well we have already proven that spending big in relative terms doesn't necessarily work.
Spending well is the main thing, you can spend big and well, but you can also make the most of your budget if things are tight.
We need to apply most focus to players in the <25 bracket that can start on modest wages and target the European market where there is still value.
I'd also like to see us focus on quality and potential over numbers, three well-made signings can transform a team and squad infinitely more than six average signings.
We can't fix all of our problems in a single window, not that we have fixed them in the last four either, but I think if its started from a more specific premise, we are more likely to succeed.
We have to have a clear idea of what it is as a club we want to achieve season by season, and plan accordingly. There seemed to be an approach with the Koeman splurge that we could catapult our way into the top four but we actually never had the budget to do it in that timeframe so an alternative took hold where we in my view compromised on quality and/or the potential for quality in the medium-term to get numbers in to fill a lot of holes. The moment that gets internalised as a strategy is the moment you must accept wasting and losing money.
In a way I am fine with the lack of activity in January if it means we couldn't get any of the players we might like now, and are prepared to wait rather than start the money wasting cycle all over again.