bluestevon
Player Valuation: £80m
How to start without this sounding like another Football Manager inspired piece of fluff writing.
Well let's start at the beginning
We have a new owner, one who accoriding to an ever increasing amount of media reports, wishes to not only put a fair bit of investment into the team, but to completely change the nature of how Everton are viewed, not only inside football circles themselves, but also on a much wider base, the aim being to make us an attractive vehicle for commercial deals from companies that wish to hitch their vehicles to us.
How is this achievable?
Firstly - a new stadium, but that comes with the caveat of no matter how quickly it can be done and how high profile the new stadium is, that it will still take time - minimum of three years if everything goes smoothly, second - new commercial deals, yet again we are in a short term timescale at least tied into most of these deals, so yer again will take time for them to expire and for us to be able to negotiate on our terms, various parts of the commercial side of the club have been moved out of house and need to be brought back in house, so yet again this will all take time to achieve.
So whilst waiting for all the above to happen, Mr Moshiri is left with the conundrum of what to do now, and strange as it may sound, the delays on the ideas i have just mentioned can be seen also as a positive, because what they enable us to do is to raise the profile of the club and the marketability of it in the meantime, the easiest way for this to be done is by overhauling the PR side of the club, which i believe we will be in the process of doing - and maybe are already seeing the results of that with the new directors actions thus far. The other way is by makings us for want of a better word a 'sexy' club one that has the average joe bloggs with no real strong allegiance flick the match on when we are playing over choosing another game, be that a guy sitting in his 5 bedroom house in Devon, or a group of lads gathered outside a bar in India or Thailand etc
So how to make us Sexy...
Raise the profile of the club through a statement signing, or several of these, various names have been bandied about, most of whom whilst very good footballers will not exactly have the likes of Nike and such rushing to throw big fat deals at us, to a football purest they may make sense, Scneiderlein, Witsel etc are all very good footballers, but are they a 'statement' - the short answer is no, they will improve the team, they will move us up the league, but they won't change a thing on the grander scale of how we are perceived.
So what type of big name signing can we make, what is a realistic 'statement' - who can we attract, and why would they come? and who would make a difference on a global scale - which is what Moshiri is aiming for.
Before getting into naming names, we have to think about the finances of the club right at this minute and make a few assumntions on what we have and what will happen shortly
As @The Esk has stated in several other threads, we will look to raise our wage structure by at least 35-40m this season over the currently allowed amount of 7m allowed by the premiership FPP rules, and we are in a situation that the money is their for whatever we can attract to us, so say a estimate of a 150m transfer budget (high end estimate), to allow us to move the wage structure of the club up sevral notches, we will need to sell Stones for example, so overall the budget will be more in the region of 200m to spend, and with a 47m increase in the wages we pay per season allowed - which tarnslates to a 904k increase in wages across the club.
So here we are, sat with 200m to spend and with 900k pw we can spend on incoming players, let's add to this total with players already departed or who are likely to depart in the near future (yet more assumptions i know), Osman, Hibbert, Pienaar, Howard - 160k pw, Stones, Cleverley, McGeady, Kone and Naisse (loan) - frees up another 200k pw and liklely brings in about 10m in added fees on top of Stones.
So we are left with 210m and 1.26m per week in wages we can offer incoming players now, when you look at those figures they are mind blowing, but by all accounts they are what we will be dealing with this summer in all likelihood shoudl Moshiri manage to do what he has set out to do (and given his record so far - we shouldn't doubt he will manage what he sets out for)
Say Lukaku and Ross resign for massive improved deals, and across the squad in general a fair few new and improved contracts are given out, which wipes out 260k pw and in doing so sets the bar for wages at a massively higher total - 140k pw for Lukaku, 100-110k pw for Barkley etc
and now let's say we get a few of the players we have been linked with in - the likes of Strootman (20m), Witsel (25m) and we go for Butland (30m) and VVD (30m), we buy Milik or Janssen for 15m
thats 120m spent, and probably looking at around 500k in wages (again a generous estimate)
leaves the club with 90m and 500k in wages still burning a hole in our lovely Iranians pocket, but no statement signing, just some very good ones that will make the team very competitive, say we then blow a 30m bid on Perisic (current flavour of the month after his Euro exploits and also a position we depserately need sorting) and we give him parity with rom on wages - so another 140k and 30m gone
we are then left with a 60m and 360 pw situation, to go out their and target a 'statement' signing for the club to propel us into the spotlight, go throw that at Madrid, offer them their asking price for James Rodriguez and see what they actually say when we slap the money on the table, and see what his agent says when we offer to double his current 110k pw wages.
Honestly it sounds mental even typing this out, but money talks in football, and if we are serious in making a statement then we couldn't make a bigger on than this
Well let's start at the beginning
We have a new owner, one who accoriding to an ever increasing amount of media reports, wishes to not only put a fair bit of investment into the team, but to completely change the nature of how Everton are viewed, not only inside football circles themselves, but also on a much wider base, the aim being to make us an attractive vehicle for commercial deals from companies that wish to hitch their vehicles to us.
How is this achievable?
Firstly - a new stadium, but that comes with the caveat of no matter how quickly it can be done and how high profile the new stadium is, that it will still take time - minimum of three years if everything goes smoothly, second - new commercial deals, yet again we are in a short term timescale at least tied into most of these deals, so yer again will take time for them to expire and for us to be able to negotiate on our terms, various parts of the commercial side of the club have been moved out of house and need to be brought back in house, so yet again this will all take time to achieve.
So whilst waiting for all the above to happen, Mr Moshiri is left with the conundrum of what to do now, and strange as it may sound, the delays on the ideas i have just mentioned can be seen also as a positive, because what they enable us to do is to raise the profile of the club and the marketability of it in the meantime, the easiest way for this to be done is by overhauling the PR side of the club, which i believe we will be in the process of doing - and maybe are already seeing the results of that with the new directors actions thus far. The other way is by makings us for want of a better word a 'sexy' club one that has the average joe bloggs with no real strong allegiance flick the match on when we are playing over choosing another game, be that a guy sitting in his 5 bedroom house in Devon, or a group of lads gathered outside a bar in India or Thailand etc
So how to make us Sexy...
Raise the profile of the club through a statement signing, or several of these, various names have been bandied about, most of whom whilst very good footballers will not exactly have the likes of Nike and such rushing to throw big fat deals at us, to a football purest they may make sense, Scneiderlein, Witsel etc are all very good footballers, but are they a 'statement' - the short answer is no, they will improve the team, they will move us up the league, but they won't change a thing on the grander scale of how we are perceived.
So what type of big name signing can we make, what is a realistic 'statement' - who can we attract, and why would they come? and who would make a difference on a global scale - which is what Moshiri is aiming for.
Before getting into naming names, we have to think about the finances of the club right at this minute and make a few assumntions on what we have and what will happen shortly
As @The Esk has stated in several other threads, we will look to raise our wage structure by at least 35-40m this season over the currently allowed amount of 7m allowed by the premiership FPP rules, and we are in a situation that the money is their for whatever we can attract to us, so say a estimate of a 150m transfer budget (high end estimate), to allow us to move the wage structure of the club up sevral notches, we will need to sell Stones for example, so overall the budget will be more in the region of 200m to spend, and with a 47m increase in the wages we pay per season allowed - which tarnslates to a 904k increase in wages across the club.
So here we are, sat with 200m to spend and with 900k pw we can spend on incoming players, let's add to this total with players already departed or who are likely to depart in the near future (yet more assumptions i know), Osman, Hibbert, Pienaar, Howard - 160k pw, Stones, Cleverley, McGeady, Kone and Naisse (loan) - frees up another 200k pw and liklely brings in about 10m in added fees on top of Stones.
So we are left with 210m and 1.26m per week in wages we can offer incoming players now, when you look at those figures they are mind blowing, but by all accounts they are what we will be dealing with this summer in all likelihood shoudl Moshiri manage to do what he has set out to do (and given his record so far - we shouldn't doubt he will manage what he sets out for)
Say Lukaku and Ross resign for massive improved deals, and across the squad in general a fair few new and improved contracts are given out, which wipes out 260k pw and in doing so sets the bar for wages at a massively higher total - 140k pw for Lukaku, 100-110k pw for Barkley etc
and now let's say we get a few of the players we have been linked with in - the likes of Strootman (20m), Witsel (25m) and we go for Butland (30m) and VVD (30m), we buy Milik or Janssen for 15m
thats 120m spent, and probably looking at around 500k in wages (again a generous estimate)
leaves the club with 90m and 500k in wages still burning a hole in our lovely Iranians pocket, but no statement signing, just some very good ones that will make the team very competitive, say we then blow a 30m bid on Perisic (current flavour of the month after his Euro exploits and also a position we depserately need sorting) and we give him parity with rom on wages - so another 140k and 30m gone
we are then left with a 60m and 360 pw situation, to go out their and target a 'statement' signing for the club to propel us into the spotlight, go throw that at Madrid, offer them their asking price for James Rodriguez and see what they actually say when we slap the money on the table, and see what his agent says when we offer to double his current 110k pw wages.
Honestly it sounds mental even typing this out, but money talks in football, and if we are serious in making a statement then we couldn't make a bigger on than this
