Martin Alvito
Player Valuation: £50m
Eyeballs don't matter. Conversions do. Are you placing bets on Stake? Do you know anyone who has started since they sponsored the shirt?The Premier League is the most-watched sports league in the world, broadcast in 212 territories to 643 million homes, with a potential TV audience of 4.7 billion people.
this streamer gets on average about 27,000 viewers in his channel watching him play games which is less than goodison park
There's no doubt Kick is overpaying for xQc - that's how these deals for streamers on startup platforms work - but they need him and streamers like him to sell ad time. They can get paid a lot better per eyeball for ads because the demographic is much more desirable.