It seems the Club are on a Board/PR offensive at the moment...
Everton have just released this press release.
Everton have just released this press release.
World’s leading independent brand valuation and strategy consultancy release Brand Finance Football 50
Everton’s brand value has grown by 88% this year to $228million (£149.55m), establishing the Club in the top 15 most valuable brands in world football.
The world’s leading independent brand valuation and strategy consultancy released the Brand Finance Football 50 today.
The annual report by Brand Finance on the world’s most valuable football brands reveals that Everton’s brand value increased by $107million (£70.18m) this year after the Club reported a record profit of £28.2million in the 2013/14 season.
David Haigh, CEO of Brand Finance, said: “After making record profits of £28.2m in 2013/14, the value of the Everton brand has soared by 88% over the past 12 months and is now ranked as the 15th most valuable club brand in world football.
“Investors and sponsors must increasingly look to investment opportunities at clubs such as Everton whose brand value continues to outgrow their competitors.
“This is evident through continued sponsorship by the Club’s main partner, Chang Beer, who have signalled their belief in the brand’s ability to grow by reinvesting a further £16million in sponsorship of the Club, which had a positive impact on commercial revenues.
“Fan engagement conducted by the Club over the crest redesign shows how closely the club monitor both the perception of their brand and their relationship with fans.
“Brand valuation puts a present-day value on future earnings of a brand. With manager Roberto Martinez’ continued and unwavering commitment to attacking football, it is the opinion of our analysts here at Brand Finance that the work being done at Everton, both on and off the pitch, will have a positive impact on the value of the Club and its sponsors in the future.”
The Club’s record £28.2million profit in 2013/14 resulted in an increase of 6.3% to the long-term growth rate and 6.2% increase to the compound annual growth rate applied to Everton in the valuation, while the commercial brand value increased by 41%.
The record-breaking Premier League deal for the right to broadcast games for the next three seasons from 2016 resulted in a 144% increase in the Club’s broadcasting brand value.
The Brand Finance Football 50 is the only study of its kind to analyse and rank football clubs by the value of their brands, providing a deep understanding of the opportunities and challenges facing the industry.
