First naming rights comes with a premium for that reason.
But the market is very tough - even for brand spanking new ones - Tottenham and West Ham haven't been able to find anyone.
USM Arena would be great, would show backing for Uncle Alisher;
Alisher Usmanov has again reaffirmed his interest to invest in Everton with a potential equity stake or the naming rights to the club’s new stadium Speaking last year, Usmanov said he would consider investing in Everton: “We are friends with Farhad Moshiri. If he needs the support, I am happy to...
www.grandoldteam.com
Usmanov: “They are going to build a new stadium. Why not the USM Arena? It is not obligatory for me to participate myself. I could just sponsor them.”
