Usmanov

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catcherintherye said:
I sense what Usmanov will be looking to see is Everton being able to compete with the top 6. This sounds an odd statement as for over a decade we have competed on the pitch and often finished above members of them on the pitch, however off the pitch we are massively behind.

Our nearest competitor is Spurs for off field revenue. I haven't exact figures to hand but the difference between us and someone like Bournemouth or Hull is closer than our gap to Spurs in 6th. It is not a close run thing either. The gap is between Everton to Hull in terms of revenue will be something like 3 or 4 times smaller than that of our gap to Spurs. When you reflect on that for a moment it's both shocking and sobering. We have been allowed to essentially be just another Bournemouth in comparison to the 6th place side (never mind the even greater gap to teams above them).

Many people disliked Moyes and indeed Martinez. I see both as a consequence of the above problem not the cause of it. Moyes kept us in and around the top 6 when off the field we were miles behind and acted like we ought to be eternally grateful. Martinez was essentially a cup manager who could grab a trophy at the expense of consist league form for a club with a smaller budget. I'm turnover terms it would be winning a cup with a small club.

The most important task for us, and perhaps what Usmanov is waiting to see is if we can close the gap to Spurs. It will not be easy on two counts. Firstly as mentioned above we are a long way behind. Secondly they ar not standing still. In 2 years they move to a 60k stadium. They are looking for a 400 million sponsorship naming deal for it. If it's a race and Everton are looking to hero where Spurs are, not only are they continuing to move forward but they look like their speed will accelerate as they do. To continue to use the race analogy we are still in first gear with Moshiris involvement teaching us how to avoid stalling the car.

In a 3 year period for Everton to be in the picture of where the 6th place side are would require turnover to at least double. (This would take Everton above where Spurs were as of last season but still likely be behind where they will be in 3 years). There may be opportunities for some growth in TV revenues though it's hard to see much beyond 20-30 percent increase relative to the rest of the league. This will put enormous pressure on commercial activities which are well behind the top 6.

Sponsorship, match day revenue etc are going to need to grow 6 or 7 times over. The new ground will undoubtedly aid this process. So too will hopefully European qualification. The big positive though has been the first signs of improvement since Moshiri has come in. We can't overplay these achievements, as said above we have merely learnt to drive in first gear, but the first steps are often the hardest. Expect serious and continued renovation of the club commercially.

Finally given what the esk has intimidated on other platforms we will be using transfer trading to help this increase in revenues. It is inconceivable we can bridge the gap with commercial activity alone in the medium term and it will be challenging even with the new ground built. Player trading will be a central part of what we are looking to do.

Fortunately it's a strong area for the club. We have always traded well. How many players have we sold on for a big whack and regretted? Jeffers, Ball, Stones, Lescott, Arteta, Roswell, Fellaini- however painful it was each time how many of those sales have made financial sense? You could go further back and look too Barmby, Kanchelskis, Dacourt Fergusan etc. The only one that hurts is Rooney

This isn't a pitch to say we should sell our best players. All of the above were moved on (with the exception of Stones) and best out of necessity and at worst to survive. Astute player trading also covered for any strategic planning to move Everton forward. We need to trade as part of a wider plan to grow not as a survival tool.

I don't see us willingly moving our best players on, but trying to develop players to sell to other PL/championship teams will be critical. David Unsworth recently said the under 23s are championship standard. This seems a reasonable assertion as they top the under 23s league. We now see lads like Forshaw, Duffy and others who were let go very cheaply playing in the premiership or likely too next year. Duffy commanded a few into the million as did Forshaw. Everton will have to look to do better at recouping a bigger chunk of that when moving people on.

We have for my money the best under 23s coach in the country, particularly at preparing talent for men's football. He regularly talks of 6 or 7 who could play in the first team. The truth is that it's not feasible to introduce so many on an ongoing basis. However if we can move 4 or 5 on a year for reasonable fees it will massively help the turnover grow.

You can see this strategy in action. We have the best spotter of talent in the division in Walsh to help Unsworth. Lads like Donkor & DCL have been brought in while we tried for Hirst, Tosin and Terrier. Expect us to try again in the summer. They may not be regular stars for Everton but in a world where Hogan goes to Villa for 12 million could we give them enough exposure to recoup 5 or 6 million as an average figure for each? That may be the challenge.

Lots are trying this approach. Chelsea mainly but also Liverpool. I suppose the unique advantage we have is the likelihood of them getting game time in the premier division. It's a USP the above clubs farming out young players can't give. I would suggest you'll see younger players given chances, doing ok but still potentially moving on.

The post comes across very negatively. There isn't time to give the positive in any detail. However it essentially states we have remained competitive on the pitch in spite of all of the weaknesses off it. This is partly down to tradition but largely down to hold processes on the football side of things.

Moshiri and/or Usmanov may well be looking at us thinking if we can increase their revenues by 100% (relative to competition) over a 5 year period and maintain the on field effectiveness we are really onto something. That will be the challenge.

Anyway here is to building the Arsenal of the North. We shall not be moved!
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just shows the true extent of our commercial failings under the old regime. time to rid ourselves of the plucky little old Everton mantra for ever.
 



The thing for me that came out of Esks Futbolgrad podcast is the sheer complexity and web-like structures that Russian oligarchs use to invest and exert backhand control of companies.

It struck me that, with the scrutiny that will be received for any future "sponsorship" that appears in any way linked to USM, many opportunities will open up in this environment not just to secure extra funding, but keep one step ahead of the authorities, without doing anything illegal or prohibited.

It seems Usmanov and Moshiri work in a world where favours are called in quite regularly and people with wealth and influence have a clear interest in co-operation for their mutual benefit, most particularly so when operating outside of their domestic markets, in countries with more stringent laws and regulatory requirements.

Success, in whatever endeavour, for Russians, in the UK is very highly prized and a source of considerable personal prestige.

I think in that context there is a strong likelihood that stadium naming rights and various other commercial endorsements may come from other Russian and Fomer-Soviet state businesses, rather than directly from USM or subsidiary companies. Doing these deals for a premium above fair value (20%) can probably be justified when you push the limits, and are seen to be growing the club organically across all areas of performance.

It would seem like a red rag to a bull if USM or Metalloinvest for example, paid us £400M for stadium naming rights, I'm sure they will operate in a far more savvy way.

It is a bit chicken and egg, but we need to ensure we are in Europe year-on-year and progressing in the league, to be seen to be justifying new and improved sponsorship deals.
 
brieverton said:
The thing for me that came out of Esks Futbolgrad podcast is the sheer complexity and web-like structures that Russian oligarchs use to invest and exert backhand control of companies.

It struck me that, with the scrutiny that will be received for any future "sponsorship" that appears in any way linked to USM, many opportunities will open up in this environment not just to secure extra funding, but keep one step ahead of the authorities, without doing anything illegal or prohibited.

It seems Usmanov and Moshiri work in a world where favours are called in quite regularly and people with wealth and influence have a clear interest in co-operation for their mutual benefit, most particularly so when operating outside of their domestic markets, in countries with more stringent laws and regulatory requirements.

Success, in whatever endeavour, for Russians, in the UK is very highly prized and a source of considerable personal prestige.

I think in that context there is a strong likelihood that stadium naming rights and various other commercial endorsements may come from other Russian and Fomer-Soviet state businesses, rather than directly from USM or subsidiary companies. Doing these deals for a premium above fair value (20%) can probably be justified when you push the limits, and are seen to be growing the club organically across all areas of performance.

It would seem like a red rag to a bull if USM or Metalloinvest for example, paid us £400M for stadium naming rights, I'm sure they will operate in a far more savvy way.

It is a bit chicken and egg, but we need to ensure we are in Europe year-on-year and progressing in the league, to be seen to be justifying new and improved sponsorship deals.
Click to expand...


i would expect alot of wealthy russian businessmen would give their right arm to align themselves with anything Usmanov is involved with as it would open up a whole corridoor of opportunities within Russia and Europe.
 

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