I'm 53. My teenage years coincided with Everton as a leading club, routinely referred to as Merseyside Giants.
People might say: "but that was just a happy coincidence and an aberration" - but, no. Everton were ALWAYS a top club. We may have had periods of struggle, but if we weren't winning titles in 1963 and 1970, we were winning the FA Cup in 1966, making the final in 1968, the semis in 1971 and 1977 and 1980, and the League Cup final in 1977. We competed for the league title in the mid and late 70s. We were, basically, Arsenal of the last 15 years.
What has happened since Bill Kenwright joined the board in 1989 has been a campaign of managed decline - one that took off ten years later and accelerated.
The Friedkins had the chance to put the brakes on that and reverse course, but their cardinal sin has been to identify Kenwrightism - and it's two greatest totems, Moyes and Coleman - as the true culture of Everton Football Club.
A fatal error.
Until the snake oil is driven from our club, they will continue the work of Kenwright's lifetime: that of managed decline with dollops of sentimentality. You are being gaslit.