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[h=2]Analysis[/h]
Chris Mason Political correspondent
The conference began with a blizzard of mini announcements.
Eye-catching, popular and relatively cheap ideas, on everything from council tax to rail fares to the European Union's budget.
The idea is to focus on the cost of living for ordinary people and ram home that the Conservatives get many families are struggling.
Both the prime minister and the chancellor said there will be new plans to make sure richer people "pay their fair share".
But both also said the idea of a tax on big houses - what Westminster types call a "mansion tax" - isn't a goer.
Which begs an obvious question. What is their plan for getting the better off to pay more?
The chancellor also said he wasn't keen on a "wealth tax," adding, "in the sense of a tax on your wealth levied annually".
So that leaves some wriggle room.
Many will now ask in which direction they intend to wriggle.
The conference began with a blizzard of mini announcements.
Eye-catching, popular and relatively cheap ideas, on everything from council tax to rail fares to the European Union's budget.
The idea is to focus on the cost of living for ordinary people and ram home that the Conservatives get many families are struggling.
Both the prime minister and the chancellor said there will be new plans to make sure richer people "pay their fair share".
But both also said the idea of a tax on big houses - what Westminster types call a "mansion tax" - isn't a goer.
Which begs an obvious question. What is their plan for getting the better off to pay more?
The chancellor also said he wasn't keen on a "wealth tax," adding, "in the sense of a tax on your wealth levied annually".
So that leaves some wriggle room.
Many will now ask in which direction they intend to wriggle.
