I’m talking subject-object in grammatical terms, and correcting what you said about the earlier headline (because I thought the same as you before I looked it back up).I really don't see what there is to be upset about. The subject of the article is both Lampard being offered the Everton job and Everton offering the managers job to Lampard.
Frank Lampard was literally offered the Everton managerial job. The first line of the article is "Everton have offered their vacant managerial position to former England midfielder Frank Lampard."
The phrases are completely interchangeable and to deduce from that some kind of anti-Everton rhetoric is beyond thin skinned.
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