Because we can’t afford what we spend mate, at current spending the club is dependent on Moshiri putting money into the club, 100s of million a year, he’s made us utterly dependent on him and we loose money hand over fist. Presently the club isn’t sustainable without raised finance, three ways of getting that, eithe 1) these lads write cheques on top of the cost price - don’t see it, 2) They take in external debt on behalf of the club (maybe including or partly including the cost of borrowing to buy), 3) Cut and cut hard, selling or financing against anything that moves.
The plan will be to back themselves to stay in the PL by doing any of the above, they will manage costs or and raise debt, maintaining their asset as it appreciates.
I agree that’s my concern I don’t see an upside either for Everton.
What do you see them doing?
I see it as a mixture of 2 and 3. A medium term play.
I cant see Americans signing cheques.
I would imagine they see an untapped asset, with terrible management that could be easily improved. A club with a history, and a story that can be monetized in America. A stadium as well, to attract a new level of customer.
Short term, they may take more debt on, but not in a leverage it on to the club way, but more as in short term to help cash flows.
Alongside that, there would be a far more stringent approach. Kenyon probably assures them Lampard and Thelwell are credible.
TLDR essentially a mixture of better management, cost reduction, commercial improvement with debt being a short term bridge.
That's how I see they envisage it.