“How Can We Fleece The Fans Even More Manager.”
That's exactly what it is.
The best one they have is in-house already though: any questionnaire where they offer fans the chance of a big gift prize in exchange for an idea that they can work with to get more cash out of you. "How would your experience be better enhanced" sort of queries.
Same principle they adopted in factories years ago with 'suggestions' boxes.
No one knows better how to exploit themselves than a fan / worker.
If you come across a club questionnaire in the future just answer those questions by saying: "make it cheaper". That'll knacker the hard faced gets.