So who didn’t renew?

Our league position is entirely dependent on the nature the ownership.

We've all seen nothing clubs like Chelsea and City go stratospheric with takeovers.

We need that and a change or two to spending rules.

It's not fated.

All that's solid mets into air, as they say.
Have you renewed bollocks.
I will and always will until I die had one since the eighties..arsed who's manager I'm an evertonian love this club... respect other people who can't for personal reasons but the day I can't is the day I end my days on earth UTT
 
Getting a ST pre Bramley Moore announcement was easy. Nothing to do with manager or players. We had no waiting list until the ground was announced.

The waiting list came about after moshiri bought us out.

As alot of people wanted to jump on the band wagon as we all thought we'd be challenging for trophies with all the money he was bringing in.

The stadium just made sure people didnt give up their ticket and kept the waiting list getting bigger.

But now goodison is gone and the novelty of bmd has worn off i really do expect the st holders to decrease.

Especially even if they plan on raising the ticket prices year on year
 
The successful clubs are actively discouraging season tickets to encourage tourist packages. Be careful what you give up/wish for. I’ve renewed mine. Yours A. Kinear
The bigger clubs have vast numbers of tourist fans desperate to make once a year or even once a life-time trips. They have literally millions of fans who would like to get to a few games a year and hundreds of thousand who would go to most or every match if they could. We're nowhere near that in terms of size of fanbase and demand. We've also been quietly pushing the price envelope in recent seasons, in anticipation of BMD, and we're now one of the most expensive outside London. Yes, winning makes a big difference to outlook, but we've seen lots of empty seats because there isn't any real surplus in demand at those prices, and given the on-going transport issues which adversely affect fans with mobility issues. I've a feeling that we will have the biggest number of non-renewals in years this year.
 
The bigger clubs have vast numbers of tourist fans desperate to make once a year or even once a life-time trips. They have literally millions of fans who would like to get to a few games a year and hundreds of thousand who would go to most or every match if they could. We're nowhere near that in terms of size of fanbase and demand. We've also been quietly pushing the price envelope in recent seasons, in anticipation of BMD, and we're now one of the most expensive outside London. Yes, winning makes a big difference to outlook, but we've seen lots of empty seats because there isn't any real surplus in demand at those prices, and given the on-going transport issues which adversely affect fans with mobility issues. I've a feeling that we will have the biggest number of non-renewals in years this year.
Well, to combine the excitement of predicting, coupled with a test of the reliability of AI, here’s what ChatGPT has to say:
‘Using a base of 34,000 season ticket holders, I’d estimate roughly 2,200–3,200 relinquished season ticket seats, with a central estimate of about 2,700 non-renewals for the 2026/27 season at Everton F.C. That would equate to a churn rate of approximately:
  • 6.5% at the low end (≈2,200)
  • 8% at the midpoint (≈2,700)
  • 9.5% at the high end (≈3,200)
This is because:
  • A 34,000 season ticket base is smaller and more concentrated than many initially assumed for the new stadium.
  • New-stadium psychology usually suppresses cancellations because supporters fear losing long-term access permanently.
  • Everton’s waiting list and pent-up demand effectively turn the season ticket into a scarce asset.
  • Many disgruntled supporters who might otherwise walk away tend instead to downgrade seat location, share tickets informally, or absorb the price increase for another year.
But I still wouldn’t expect churn to fall much below 6%, because:
  • the 2026/27 price rises are significant for some long-standing supporters,
  • Bramley-Moore transport and matchday logistics remain a concern,
  • some older Goodison-era holders may feel disconnected from the move,
  • and economic pressure in Merseyside remains a real factor.
So if I had to pick a single figure rather than a range, my prediction would be:

Around 2,700 season tickets relinquished, leaving Everton with extremely little difficulty reselling every available seat almost immediately’.
 
we've seen lots of empty seats because there isn't any real surplus in demand at those prices, and given the on-going transport issues which adversely affect fans with mobility issues. I've a feeling that we will have the biggest number of non-renewals in years this year.

It would be interesting to know how many of those empty seats were no-shows and had actually been sold. If they were no-shows then how many were season ticket holders unable to make the rearranged date or whatever.

If the club feels they can sell all seats on a match by match basis they may consider reducing the number of season ticket holders to increase revenue.
 
I think the numbers of empty seats at many games and tickets not sold on the resale site might refute the pent-up demand argument. Much of the waiting list numbers were accrued during seasons with much lower tkt prices, so I don't think we'll get anywhere near full take-up from whatever remains of that at the new higher tkt prices. The club also really needs to push the idea of waiting lists to maintain demand for the corporate/lounge-membership which allowed many to jump those waiting lists for this season..... at present it looks like the waiting lists cannot fill the matchday and resale tkts at many of our matches. The lack of ease of transferability of tkts might not have helped with that, but the numbers of empty seats for many games has been very noticeable.... especially for an inaugural season.
 

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