I think what generates so much discontent with the fans is the notion that the club spout so much drivel about being ambitious then squander millions on mediocrity. Then coupled with fans nostalgia which Kenwright exploited during his reign and the introduction of a naive Billionaire who wanted to be the next Ambrovitch(sp), it just creates such discord with the fan expectations. So the initial ire is understandable due to even fan's being unrealistic, the club have harnessed and enabled those fantasies to create even more delusion. So when things start to become dismal say like at Burnley fans don't implode because expectations are tempered. But for me I'm past being irked and just exist in a state of apathy