Empty, but not all unsold. Honestly don’t think the club will care and it’s something we will have to possibly live with. Any event, football club or otherwise only cares about ‘paid attendance’. Whether you show up or not is not an issue. Money is in the bank, kerching.
I think the main issue of concern is the fact that so many resale tickets are not getting sold (which would be a bigger kerching), especially in the first season of the new stadium. For some games there have been lots of empty seats evident. Thankfully being blue seats, they stick out far less than at some other grounds, but it's not a great look for a new stadium. Yes, there have been lots of night games involving less attractive opposition, and the ongoing issues with transferring tkts certainly isn't helping, but it could simply be that the general sale and resale prices are set far too high, or more worryingly that there isn't that surplus demand (certainly not to justify those prices)..... despite all the talk of massive waiting lists etc. There is also the on-going problems with transport that is deterring some fans (especially those with mobility issues), especially for night games. Of course, our home form hasn't been great too, so there are multiple factors. The ST renewal and new take-up numbers will be interesting. If, as rumoured, a lot of ST holders drop-out and the new ST prices are increased too much, then those waiting lists could vanish altogether. For any new stadium's tkt pricing strategy to be sustainable, there has to be strong demand. Empty seats do not indicate that, and the club need to be careful as there could be several knock-on effects: Expensive corporate packages look slightly less attractive, when there is greater avaiability of cheaper tkts; It means less food/drink sales on the concourse; Generally less atmosphere in the stadium; Increases the prospect of away fans infiltrating home sections.
"New stadium effect" has given the club's owners a platform to really squeeze their brand new asset. Imo, they have pushed their tkt pricing envelope too far. The transport issues also need resolving or we could be in danger of losing many of our older fans (which is a large proportion of our fanbase) due to poor accessibility.