Nah, it’s Bramley Moore to local scousers and I can’t see anything changing that.. The media can have what title they likeIn terms of names, it will only be known as Bramley Moore if it's played in for a couple of seasons as that name first to establish it.
Otherwise, if it opens with a sponsor name it will always be known as that, even if it changes.
For example, who still calls it the Echo Arena even though it's been the M&S Bank arena for years now?
Who still calls it the Reebok Stadium even though it's had two names since.
The next sponsor to Arsenal's ground will have the fight against literally everyone calling it the Emirates. (It was called Ashburton Grove whilst being built)
Likewise the Alliance Arena.
Spurs have been clever calling it the Tottenham Hotspur Stadium. They intend to get a sponsor eventually but wanted to establish it first.
We need the money though it remains to be seen if it goes by the name of Everton Stadium.
Yep, I think it'll take a sale to attract a corporate sponsor capable of naming that stadium. But I could even see the sale taking place before 2024, and if not then soon after.Given the struggles Spurs, West Ham have had finding viable naming rights deals with all their London advantages and given our dodgy oligarch is parked in sanctions hell for the foreseeable future I think it will be Bramley-Moore Moore/Everton Stadium for a good few years.
Our best chance of avoiding that is probably if the club gets sold to someone bringing Etihad/Emirates style sponsorship with them.
Unfortunately without such a saviour it leaves Moshiri/us carrying more of the build cost and higher interest payments at a time interest rates are rising.
Maximising every commercial £ and, dare I say it, ticket & matchday revenues will most likely be absolutely critical over the first 5-10 years in situ.
I was at the opening of the Lusail Stadium in Qatar this evening. It’s massive. 85,000 seats.
I went to the back of the lower half and the view was incredible. I was trying to get a sense of the scale of BMD.
The lower half where I took this photo was 44 rows. I reckon BMD will be as high as the top of the ring just above the corporate boxes but steeper. It’ll be immense.
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