Player Valuation: £1.5m
There's a glaring difference between the location of both Arsenal and Tottenham before objectively considering other factors - e.g. it's false equivalence.
To the second point, adding more seats with a lower sale value to fill them is not good business, let alone maths. Each seat will have an overall build cost.
Just a quick response, that's not the point I was making. We will have to face an increase in ticket prices, I'm sure. But to have a balance so to keep a proportion of the ticket prices down, a bigger capacity/matchday attendance will generate more matchday income. To offset the lower prices. It will be harder to do this with 52k compared to say 60k.
Any comparison with any other club can have pros and cons. We can't compare to London clubs, we can't compare to Liverpool or United, for their world wide fan base, or City because of their recent success. To me they're all clubs that Everton should be seen as equal to but if the club and some fans think we're no longer a top club and can't compete at their level where we were not too long ago, then of course we'll settle for a less ambitious capacity.