Because to fans of a team that has spent the last few seasons battling to stay in the league all they are interested in atm is points and the league table and making sure it doesn't happen again. The stuff you keep going on about can come in future seasons when we are more settled. This isn't one of your Euro development leagues pal this is the PL and the margins are very slim. As
@Eggs said earlier, I think Moyes will be allowed to see his contract then step back from the game, then we will probably see more of what you want then with a more progressive manager. There was always going to be a transitional period though however much like it seems like we are still kicking the can down the road.