Just what are we getting out of our relationship with the Hill Dickinson company?

[pfim]

I can't get my head around Spurs' strategy over this at all.

At first, it seemed like they were just setting their asking price too high. I couldn't understand why they hadn't lowered their price and made more than the zero they're currently getting for sponsorship.

Then, I saw people making the argument that the real value to Spurs is getting their name out there for NFL games. The idea being that they are increasing their own brand awareness in another market, in the same way stadium sponsorship is intended to work for any brand.

I could kind of see that having value in and of itself.

But now, seeing this, I'm back to my initial line of thinking.

They've missed out on 7 years of sponsorship money. I'm sure they'd at least have matched the purported £10 million per year from Hill Dickinson.

£70m+ is so much revenue to have missed out on because you'd set your price too high and didn't reassess at any point in the intervening years.

They could have been negotiating their second stadium rights deal by now.

 

[davek]

The whole point of marketing it as sports and entertainment destination is so that the club and supporters don't have to pay 800M for it.

They will though. They'll also be the people who attend events there and the only reason it's a destination at all is because Everton got the build done and the fans make it a spectacle that other people want to hold events at.

It always comes back to the fans. They are the primary source of financing.

 

[Ray Purchase]

More toilets.

A slightly enlarged prostrate, and too much pre -match booze, is not a good combination.

 

[pfim]

They will though. They'll also be the people who attend events there and the only reason it's a destination at all is because Everton got the build done and the fans make it a spectacle that other people want to hold events at.

It always comes back to the fans. They are the primary source of financing.

Welcome to capitalism.

 

[RichCee123]

"Speaking about Everton’s Hill Dickinson deal, Scotcher said: “When we talk about what that venue was and how we took it to market, it was [positioned as] a sports and entertainment destination where Premier League football was on the menu...We talked about it less as a football stadium, and more about a fully programmed 365 sports and entertainment destination. "

There it is.

That's what we're dealing with.

So nice to know that Everton games are still on the menu at the stadium that this club's supporters are having to pay £800M for.

What a world we live in. Football is one of the items on the menus at a football club's stadium.

These 'kin parasites need chasing out of the game.

Do you think we’d have got this stadium for 20-25 days a year?

 

[davek]

Do you think we’d have got this stadium for 20-25 days a year?

It's all about identity.

No one can possibly feel like this place is our home in the way Goodison did.

We have no presence there...and that 'kin parasite has just underlined why that is.

Everton fans are just one part of the punters club they want to create.

No one signed up for this when it was being built. Everton being almost incidental to the positioning of that stadium as a money-making operation.

I said it before and it's worth repeating: a MAJOR reckoning is coming for the way this stadium is positioned.

 

[preposterousvelios]

I have very little interest in this as I said previously.

It's objectively funny though that some people have been using spurs as an example of how to deal with naming rights differently, and they are now looking to directly emulate us and our deal.

 

[RichCee123]

It's all about identity.

No one can possibly feel like this place is our home in the way Goodison did.

We have no presence there...and that 'kin parasite has just underlined why that is.

Everton fans are just one part of the punters club they want to create.

No one signed up for this when it was being built. Everton being almost incidental to the positioning of that stadium as a money-making operation.

I said it before and it's worth repeating: a MAJOR reckoning is coming for the way this stadium is positioned.

Judge the stadium and location in 10 years. The owners are trying to buy the adjacent land, the Council has a framework for the adjacent area (?ten streets?). Regeneration takes years not weeks.
I’m not disagreeing that the place is currently bare but where else would we have gone.
Yes it will never be Goodison Park but if we get it all right and have Bayern esq nights and win trophies in the new ground then maybe, just maybe, future generations will fall in love with it.
City fans wouldn’t all have embraced leaving Maine Road but I’ll bet they prefer winning PL/european trophies to league 1. That only happened because of the ground and regeneration opps which attracted wealthy owners. A Sovereign Wealth Fund wasn’t buying an old stadium in the middle of a housing estate.

Personally I think the ground is stunning and can’t wait to watch the next 10 years both within and around.

Ultimately we all just want the club to be a success in the field.

 

[davek]

Judge the stadium and location in 10 years. The owners are trying to buy the adjacent land, the Council has a framework for the adjacent area (?ten streets?). Regeneration takes years not weeks.
I’m not disagreeing that the place is currently bare but where else would we have gone.
Yes it will never be Goodison Park but if we get it all right and have Bayern esq nights and win trophies in the new ground then maybe, just maybe, future generations will fall in love with it.
City fans wouldn’t all have embraced leaving Maine Road but I’ll bet they prefer winning PL/european trophies to league 1. That only happened because of the ground and regeneration opps which attracted wealthy owners. A Sovereign Wealth Fund wasn’t buying an old stadium in the middle of a housing estate.

Personally I think the ground is stunning and can’t wait to watch the next 10 years both within and around.

Ultimately we all just want the club to be a success in the field.

I dont see how any of that cant be done in unison with emphasising the environment we're in or the fact that Everton FC own that stadium and it's ours.

 

[Timhowardsswearbox]

It's all about identity.

No one can possibly feel like this place is our home in the way Goodison did.

We have no presence there...and that 'kin parasite has just underlined why that is.

Everton fans are just one part of the punters club they want to create.

No one signed up for this when it was being built. Everton being almost incidental to the positioning of that stadium as a money-making operation.

I said it before and it's worth repeating: a MAJOR reckoning is coming for the way this stadium is positioned.

This is nonsense. The fans (past and present) are literally built into the surroundings of the ground. It's different to how people felt at Goodison, but that feeling came from the passing of time and the memories that come from it. Seeing people before and after the game looking for the paving stone they bought is just a different way of bonding to the ground. At Goodison it was photos alongside the Dixie statue or the Holy Trinity and people will find (and have already found) new ways of doing that at the new stadium.

It's an absolute shambles that you constantly claim to want the club to be successful, but complain about everything the club does to try and make that happen. You were adamant this ground would never be built, so it's clear you're now pivoting to finding any issue you can with it, or the new owners.

 

[davek]

This is nonsense. The fans (past and present) are literally built into the surroundings of the ground. It's different to how people felt at Goodison, but that feeling came from the passing of time and the memories that come from it. Seeing people before and after the game looking for the paving stone they bought is just a different way of bonding to the ground. At Goodison it was photos alongside the Dixie statue of the Holy Trinity and people will find (and have already found) new ways of doing that at the new stadium.

It's an absolute shambles that you constantly claim to want the club to be successful, but complain about everything the club does to try and make that happen. You were adamant this ground would never be built, so it's clear you're now pivoting to finding any issue you can with it, or the new owners.

Yes, that's a good point. It is a place at the stadium where the fans can feel they belong as a community.

But the exterior and interior of the stadium itself is woefully inadequate in that respects and the club and their stadium management mafia need sorting out.

 

[Timhowardsswearbox]

Yes, that's a good point. It is a place at the stadium where the fans can feel they belong as a community.

But the exterior and interior of the stadium itself is woefully inadequate in that respects and the club and their stadium management mafia need sorting out.

Have you been to the ground, Dave?

I'd agree to some degree on the inside. Unless you know what you're looking for, it doesn't feel completely "Everton" yet, but the outside is full of nods to both the fans and our history.

 

[Moomin]

Telegraph still reporting it was ‘reportedly worth £10m-a-year over the next decade’ but GOT journalists reports it’s £3m-£6m.
Wonder who’s right!

It will be 10 million a year if win the Premier League and in the Champions League.

Probably will be currently getting paid around 6 million.

 

[davek]

Have you been to the ground, Dave?

I'd agree to some degree on the inside. Unless you know what you're looking for, it doesn't feel completely "Everton" yet, but the outside is full of nods to both the fans and our history.

Yes, a lot.

It's anonymous apart from the Everton Way and a few murals on one or two concourses with Everton stuff on the walls but general Merseyside / port of Liverpool history on others.

It'll feel "completely" Everton when the exterior of that stadium has in massive lettering EVERTON FOOTBALL CLUB, when the seats inside the ground spell EVERTON, and when the tv coverage isn't focused on the ambulance chasers' stupid 'kin name.

 

[PITA]

What a load of nonsense. Who cares?! They’re a Liverpool based company paying for their right to advertise.

Everyone from the city and beyond, football fan or not, knows that it is the new Everton stadium. The Everton badges on the side are huge. The ground is a spectacle to behold, even with the name branding.

Everyone wants Everton to return to the glory days of being competitive but refuses to acknowledge that football is now a money game, we need the sponsorship money.

Ultimately, I couldn’t care less what the name of the ground is, as long as we win on the pitch.

Why use the word everyone when it is plainly untrue. Most of us understand the way the world is.

Indeed your last sentence tells us that you, yourself, understand.

Maybe use the words 'some people' then it would be more correct.