Wage bills or more specifically extremely high wage to turnover ratio, why both us and Leicester have been under the scunity with PSR.
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Indeed wages have been a huge problem for us. The media narrative that we were big spenders does not hold water to a large extent.
The only real profligacy in spending were in the seasons under Koeman and Silva, but alas the majority of that was indeed wasted. Ancelotti was backed too but in relative terms they were already having to rein things in by then.
Handing big contacts to mediocre players of the wrong age profile with some of those coming from "bigger" clubs, in tandem with unsurprisingly poor league and cup performances as a consequence, was the root of the problem.
Commercial performance was also an issue, but it's tied to on-field performance. They could have done better, but it's difficult to polish a turd in an environment where the top clubs scoop up everything on and off the field. And then we had war in Ukraine.
We've seen the pool we're swimming in for shirt sponsorship. It's no coincidence that clubs outside the elite are left with no option but to take gambling sponsorship.
I expect we will see a reset of commercial strategy to finally and fully embrace the global appeal of the Premier League tied with a reset in transfer policy also.
It's only through joined-up thinking at all levels and the various elements of the club working in harmony that we can hope to regain long-lost ground.