It haunts me at night
The Premier League never met a money-spinning trend it didn't like, so it's no surprise to see them getting in on the act in time for this year's festival of consumerism.
What is a surprise is to see the humour and lightness of touch that Everton have brought to the genre, in this YouTube advert for their clubshop.
Appropriating the tagline of a credit card to inform us that they "can't give us Jelavic, but for everything else...", Everton also borrow from kings of the weepy-promo John Lewis with their conceit of a wholesome youngster who's dead excited about Christmas day.
Funny, charming and oddly touching. Exactly what you'd expect from the top flight's most likable club. Well played, Everton. Well played.
I've just seen that on their site, thought it was a nice write up.Nice words about it in The Telegraph
Nice words about it in The Telegraph
Posh parents though, what with having £5m to spend on presents.
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