Player Valuation: £70m
The window of opportunity we had over the last 4 years of big spending has been wasted unfortunately. We've approached it in the worst, most naive way and clubs hiked up the prices when they saw us coming, as did the players agents. As disappointing as this transfer window has been, we needed to approach things more sustainably. Hopefully we'll be better off in the future because of the different approach but it doesn't give us much hope for this season.