Mate if you followed the conversation back you'd see I'm not happy with Brands performance so far. You make very valid points which I agree with.But what is the plan, the focus on youth/developing players? That is why Brands concerns me. Even if Iwobi etc. are the desire of managers at the time (and either way that’s a reflection on Brands), I can’t think of a period where we’ve had so little talent developed from within the club. You might say Kean is an example, and it’s not working out. I’d accept that. But where’s the success stories?
A target of 30% yoy? Which clubs have ever managed that over more than a season or two without the team winning promotion or a trophy?It starts at the top too, and with anything like that for it to have any credibility it has to start with the top. Everton's CEO should have a target set around commercial growth (outside of TV). Maybe 30% YOY improvements. I'm not sure DBB has any of that and in all honesty it shows.
Unsworth should have a target of getting the previous season's young players X amount of games in the football league on loan, and X amount of minutes in the PL. Brands to bring in X amount in sales per years. You would have a big plan of what the club needs to support it's 1st team manager, and see that everyone has a part to play in this.
It drives success for the business too. As when the decision to play a pre-season tour comes up again, the head of sales is massively pushing for America not Wales. Brands in the above instance is taking a firmer stance with the manager on certain players. Unsworth is probably more assertive in saying "look loan this lad out or get him in the 1st team squad as I can't do any more with him". In your car sales analogy (which is an apt one) you see what happens to said car salesman if they find out the finance company they are using have an APR 2% above the rest of the showrooms on the trading estate. They will be banging on the managers door telling them to get a better deal sorted out.
It doesn't even have to be a punitive process either. It can be around financial rewards. What you're doing though is signalling what is important to the entire business which doesn't seem to happen currently.
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