http://mediamatters.org/blog/2016/1...bandoned-policy-coverage-2016-campaign/214120
"Since the beginning of 2016, ABC’s
World News Tonight,
CBS Evening News and
NBC Nightly News have devoted just 32 minutes to issues coverage, according to Andrew Tyndall.
Differentiating issues coverage from daily campaign coverage where policy topics might be addressed, Tyndall defines issues coverage by a newscast this way: “It takes a public policy, outlines the societal problem that needs to be addressed, describes the candidates' platform positions and proposed solutions, and evaluates their efficacy.”
And this remarkable finding from Tyndall [emphasis added]:
No trade, no healthcare, no climate change, no drugs, no poverty, no guns, no infrastructure, no deficits. To the extent that these issues have been mentioned, it has been on the candidates' terms, not on the networks' initiative.
These numbers are staggering in terms of the complete retreat they represent from issues-orientated campaign coverage. Just eight years ago, the last time both parties nominated new candidates for the White House, the network newscasts
devoted 220 minutes to issues coverage, compared to only 32 minutes so far this year. (
CBS Evening News went from 119 minutes of issues coverage in 2008 to 16 this year.)
Note that during the Republican primary season alone, the networks spent
333 minutes focusing on Donald Trump. Yet for all of 2016, they have set aside just one-tenth of that for issue reporting.
And look at this: Combined, the three network newscasts have slotted 100 minutes so far this year for reporting on Hillary Clinton’s emails while she served as secretary of state, but just 32 minutes for
all issues coverage. (NBC’s
Nightly News has spent 31 minutes on the emails this year; just eight minutes on issues.)
Indeed, this approach used to be a hallmark of presidential campaign reporting; outline what candidates stand for, describe what their presidency might look like, and compare and contrast that platform with his or her opponents. i.e. What would the new president’s top priorities be on the first day of his or her new administration?
It seems clear that the media’s abandonment of issues coverage benefits Trump since his campaign has done
very little to outline the candidate’s core beliefs. Clinton, by contrast, has done the opposite.
As the
Associated Press reported, “Trump’s campaign has posted just seven policy proposals on his website, totaling just over 9,000 words. There are 38 on Clinton’s ‘issues’ page, ranging from efforts to cure Alzheimer’s disease to Wall Street and criminal justice reform, and her campaign boasts that it has now released 65 policy fact sheets, totaling 112,735 words.”