I don't know why it's so hard for people to understand this summer's activity. We have finished 11th the last two years. We got richer but not oil-sheikh or russian mafia rich. Job one was stabilizing the club and putting us on track to finish comfortably top half and as high as we can get this season - checked that box with Koeman, who then brought in Williams, Gueye, and Bolasie to help ensure that. Job two was getting in a DOF that can help us pick the right players in the future - which is useful whether you're on a budget or whether you have 100 million pounds to blow through. Job three is getting the new stadium done, which Moshiri is working on.
It's truly preposterous Evertonia thought we could splash all this silly money on whoever we wanted during the summer - that was never realistic. We want to build this thing the right way, and we are well on our way. We will finish no worse than 7th this season with Koeman at the helm. West Ham is already in a shambles, Stoke and Southhamption are a mess - right there are three clubs who finished above us last year.