It's quite simple really, we would all like a rush of quality signings in the areas we need most, now.
But Brands and Silva are having to deal with the incompetence and errors of Koeman and Walsh, and the naivete of Moshiri.
I don't believe there is a large transfer budget to play with, especially not with last summers excess and the wage demands that go with such a bloated squad and nobody amongst them we could cash in for big money.
Add to this reduced prize money from league placing, no European football next season and an early exit last, as well as FFP/STCC restraints already mentioned and its not hard to do the maths. Without any mention of the new stadium supposedly (far) on the horizon.
Moshiri is not a game-changing investor, I never thought his arrival would herald a slew of big-money, glamour arrivals, and whilst he is to be congratulated for loosening the purse strings, a large part of the outlay to date has been financed by sales and TV revenue. All I ask of him really is that he finally does the necessary to get to grips with the financial and commercial operation of the club, and learns from previous mistakes with his chosen appointments, to make us sustainable and competitive, in a world where TV rights and the future is very much open to question. I hope he has finally gone some way to doing that with the new appointments, most particularly Brands.
So, with limited money to spend on the squad we have to buy young and cheap-ish and look to sell at significant profit. Spurs, Atletico, Monaco, Dortmund, and also Porto,and yes, PSV are the templates for this. The players that fit this template are out there, as these mentioned clubs have proven, we just have to be innovative, bold, aggressive, and creative in both identifying them, and financing them.