All businesses now have significant interest in their brand image and brand value. A protest that tarnishes the brand causes a significant financial hit, especially for a business is trying to borrow huge amounts of money to fund a stadium.
But the people dreaming up the protest are idiots...?
So playing Devils Advocate, how does tarnishing the brand image help the Club in any way, shape or form with sponsors, banks and investors? Surely tarnishing the brand is what we’re complaining the Board and underperforming team are doing now.
What’s totally being missed here is that the supporters are the only constant and everything else like owners, board members, sponsors and players are purely transient passers-by who have no emotional or life-long commitment to the Club. Everton is the entity that we follow, support and suffer with, not the players or the team at any one moment in time. Our affiliation is with Everton.
I’m all for an organised protest as this malaise has been going on too long, however we need to be mindful that the current owner has ploughed in over £500M. He must be as alarmed as we are that we’ve spunked it on some absolute dross and have gone backwards. A walkout has some merits but also some issues, and I’m not sure how it will be received or supported on the night - my biggest issue however is that the ‘event’ itself and the ongoing discussion on here and other forums is further dividing Blues when the objective is surely to unite them. People need to consider their involvement, make a personal decision and allow others the same liberty. Calling those who don’t share your view either ‘Happy Clappers’ or ‘Moron Protestors’ helps absolutely nobody let alone the cause.
Monday will be quite telling. Not decided what I’ll do yet as I’ve not left a game early in over 40 years....but there’s a first time for everything as they say.