jsweeney17
Player Valuation: £1.5m
I hate to say it but I quite like the model they use for NFL clubs in the U.S.
We needed to buy a nephew a birthday present right around the time of the superbowl and he is a big fan of some big geezer who throws the rugby ball for some team with a crazy name. The real deal was only available through the club and cost $225 with embroidered badges and name etc. (You can buy a knock off direct form china for about $100 too).
they also sell through the NFL a replica Jersey which is different material and the number is printed ($100), and finally they sell a Premier version which is available lots of places where all the artwork is printed ($50).
You can buy the lowest level shirt replica's in the supermarket or at Walmart for $25.
So pretty much everyone, old /young, rich/poor, male/female gets to own at least one of their favorite team shirts... we had a NFL day at work and pretty much everyone showed up in one or another team shirt!
i bet most of the people hardly ever went to a game but the consumption machine keeps churning and the licensing money keeps coming in.
We needed to buy a nephew a birthday present right around the time of the superbowl and he is a big fan of some big geezer who throws the rugby ball for some team with a crazy name. The real deal was only available through the club and cost $225 with embroidered badges and name etc. (You can buy a knock off direct form china for about $100 too).
they also sell through the NFL a replica Jersey which is different material and the number is printed ($100), and finally they sell a Premier version which is available lots of places where all the artwork is printed ($50).
You can buy the lowest level shirt replica's in the supermarket or at Walmart for $25.
So pretty much everyone, old /young, rich/poor, male/female gets to own at least one of their favorite team shirts... we had a NFL day at work and pretty much everyone showed up in one or another team shirt!
i bet most of the people hardly ever went to a game but the consumption machine keeps churning and the licensing money keeps coming in.