I appreciate you coming to the forum and being honest about who you support. But you did win in Madrid and just because you behave on one occasions doesn't make it ok to misbehave on other occasions, does it? I mean England fans behave well occasionally, but they also have moments where they behave abominably, and most Liverpool fans refuse to have anything to do with them as a result (which is fair enough as it's basically how I feel). However you have to be consistent with how you view incidents.
I am also pretty sure on that Champions league run, there was assaults going on, including an assault against an Asian gentleman with racist comments alongside racist comments as it was done (needlessly shoving him in a fountain). It was also the same run where a bloke got up on a podium and started masturbating in front of a massive crowd of people (including children) who were cheering him on. I am not sure if either of these were in Madrid, and it's not massively important which city suffered such behaviour that there was faultless behaviour as it's just not the case at all.
I don't think all Liverpool fans are the same, or even the majority are, but I think an ever vocal minority are increasingly dictating what it means to be a Liverpool fan, and it's around being "unbearable"- which is essentially code for being a bit of a knobhead. Be it racist, thuggish, misogynistic, homophobic, loutish etc. I think the decent majority of Liverpool fans actually have to start challenging what that means, or they will further colonise your club.
What tends to happen when something like this occurs, is you have the idiots who do it (a minority, but by no means a small minority). You then get a wider circle of people who don't do it themselves, but cheer it on and act like it's what LFC are all about. You then have another layer who will make an effort to condemn it, but do so conditionally (so will minimise it- "it was only 1 firework etc") and will draw a false equivalence between the actions of those partaking and those who are rightly offended and frustrated with the behaviour. Each of those groups are distinct from the other, but they all exist on the same continuum that allows for this sort of behaviour to go on.
I don't think you fit into any of those circles, but if you want to save your club from these idiots you really need to start speaking out against that pervasive culture, and it goes a lot lot deeper than just the people trying to burn the building down on Friday night.
We are fortunate not to have these problems at Everton. Thats why I don't by this "a few bad eggs" or "all clubs have them" nonsense. Everton fans have never behaved in that way (I know Lille gets thrown about, but at Lille the Major apologised for the police's behaviour, and acknowledged it was a ill placed training exercise in prep for the Euros, they were expecting thuggery and didn't get it.) Part of that is as a result of not having the success and thus the sense of entitlement Liverpool fans have. I also think, the sort of knobhead, who hops on the bandwagon because it's easy and trendy and knows he can indulge his deplorable tendencies just wouldn't see Everton as an avenue.
So if you want to help, great, but lets start with having an honest conversation about how deep the rot goes and start making some headway into fixing it. It means as LFC fans effectively clearing out 90% of the fan channels associated with your club, and letting them know they need to go and find a new bandwagon to go and jump on and to stop giving the club and the city a bad name.
