I have a blue in our company who is just like this. was a big fan, and not only is apathetic about Everton, but has completely lost interest in the premier league for the same reasons - no passion, no commitment, too much money and too commercial. I understand, but can't blame anyone really , because we are putting in money by turning up, buying stuff or subscribing to the channels, so we are putting in the £billions into the premier league. I don't think anyone really plays with any passion, and that's why i argue all over the place that local players, English players or blue scousers, are really important to have in the team, even if it's just 2-3, because they can lift the team on Derby day, help the overseas players understand the passion and also 'get' the local fan.
I don't think there's loyalty in either direction, and clubs will happily drop and sell players whom they have adopted as family, if it makes financial sense.