We’ve definitely spent more than them during Klopp’s time at Liverpool.
Brand image is one of a number of reasons we’ve been left behind, but ultimately it all leads back to this dreadful board of directors we’ve been lumbered with.
We are spending money in the wrong places.
They have done the most obvious scouting: they've gone for the real deal, the easy scouting. They heavily relied on their manager's opinion on players, and he got them players from places he knew pretty well. Firmino, from the good ones, was probably the less obvious talent but he was a player he knew very well.
They've signed players in England, Germany, Austria, Holland, Italy...
And we are looking for business opportunities; for the next big thing before the big clubs come for them.
We have sent money out of the window. It's as simple as that.
And for that reason, we lagged behind on the field and therefore outside the pitch.
How the [Poor language removed] do we spend like we do and they are progressing and winning stuff and we are not?
They went for a full package manager and we went for the next promising big thing.
These sorts of decisions make us stay far behind.
Some years ago we had to go to the low-cost markets because we were skint. Right now, I believe someone is [Poor language removed] with Moshiri's money.