Usmanov

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i agree with all of your points.

is there a limit to what USM can actually give us for sponsorship??

could a company like gazprom (once owned by Usmanov) come in and be a completely different sponsor also?

even being linked with and having him as a sponsor will bring in more companies who will see us as a worthy venture to invest in. something kenwright could NEVER deliver.

Thanks mate. The answer to the question is yes and no. He is allowed to sponsor who he wants, however it will be scrutinised from the Premier League and UEFA for different things.

The premier League will not allow someone to own two clubs. If he's lurking in the background he needs to ensure the amount of money given doesn't alert authorities.

As for UEFA then any sponsorship has to be seen to be realistic. I think this is why growing the brand is important. He may be able to sponsor aspects of the club in line with what others may pay us with say an added on 30 percent extra (I am plucking figures but the principle applies). However we need to improve our revenues outside alongside as well as his money to allow us to grow. It needs to be seen as realistic but it's hard to answer exactly what that could mean as its a very open term. I saw Spurs may get 400 million for naming rights for example, we may be able to feasibly pitch ourselves at a similar level, especially if we were in Europe.

I think what you saw with the initial sponsorship was Usmanov testing the waters. Seeing what the reaction would be. What would the press say? What would the league say? How would Kroenke and Arsenal fans react? It was a move that the esk himself admitted he never thought possible or likely. So it had significance.

I imagine now he has got that through he will start to become more ballsy. As people are mentioning some people are suggesting further sponsorship may follow.
 
Thanks mate. The answer to the question is yes and no. He is allowed to sponsor who he wants, however it will be scrutinised from the Premier League and UEFA for different things.

The premier League will not allow someone to own two clubs. If he's lurking in the background he needs to ensure the amount of money given doesn't alert authorities.

As for UEFA then any sponsorship has to be seen to be realistic. I think this is why growing the brand is important. He may be able to sponsor aspects of the club in line with what others may pay us with say an added on 30 percent extra (I am plucking figures but the principle applies). However we need to improve our revenues outside alongside as well as his money to allow us to grow. It needs to be seen as realistic but it's hard to answer exactly what that could mean as its a very open term. I saw Spurs may get 400 million for naming rights for example, we may be able to feasibly pitch ourselves at a similar level, especially if we were in Europe.

I think what you saw with the initial sponsorship was Usmanov testing the waters. Seeing what the reaction would be. What would the press say? What would the league say? How would Kroenke and Arsenal fans react? It was a move that the esk himself admitted he never thought possible or likely. So it had significance.

I imagine now he has got that through he will start to become more ballsy. As people are mentioning some people are suggesting further sponsorship may follow.

it may well play in to our hands that we were so far behind commercially, this way the russians (mosh and Usmanov) can mould us the way they want without having to pay off existing contracts we may have had.

our absolute ineptitude in making money may actually be for the best in this one instance!!

Everton THAT!
 
it may well play in to our hands that we were so far behind commercially, this way the russians (mosh and Usmanov) can mould us the way they want without having to pay off existing contracts we may have had.

our absolute ineptitude in making money may actually be for the best in this one instance!!

Everton THAT!

Yes there is probably a fair bit in that. They are certainly starting from a low base off the field.

The thing is with Everton over the last 15 years is there is this enormous contradiction. On the one hand ineptitude in its operation away from football contrasted to its prudency on the field.

For a time it seemed no matter how awfully run we were we found a way to keep putting out teams that finished top half. In many ways we greatly over achieved on the field given the lack of ideas off it. Our on field success almost covered for how far we'd fallen.

I imagine they looked at Everton as outsiders and could see the problems could be quite easily identified and fixed. As Moshiri said, commercial revenue. The debt and a ground. He has tried to tackle all 3 thins head on alongside getting a ruthless manager in charge (which we always lacked even when we were playing well).

The on field stuff though he's tried to keep the same just with greater resources. No initial fire sale. The academy being bulked up and not changes. Unsworth and Fergusan more central.

Anyway I'm a roundabout way what I'm Saying is I think they saw a club that they felt with their expertise they could get back on track. If you look at that lot over the park they have almost the opposite problem, and in many ways that's a lot harder to fix.
 

Yes there is probably a fair bit in that. They are certainly starting from a low base off the field.

The thing is with Everton over the last 15 years is there is this enormous contradiction. On the one hand ineptitude in its operation away from football contrasted to its prudency on the field.

For a time it seemed no matter how awfully run we were we found a way to keep putting out teams that finished top half. In many ways we greatly over achieved on the field given the lack of ideas off it. Our on field success almost covered for how far we'd fallen.

I imagine they looked at Everton as outsiders and could see the problems could be quite easily identified and fixed. As Moshiri said, commercial revenue. The debt and a ground. He has tried to tackle all 3 thins head on alongside getting a ruthless manager in charge (which we always lacked even when we were playing well).

The on field stuff though he's tried to keep the same just with greater resources. No initial fire sale. The academy being bulked up and not changes. Unsworth and Fergusan more central.

Anyway I'm a roundabout way what I'm Saying is I think they saw a club that they felt with their expertise they could get back on track. If you look at that lot over the park they have almost the opposite problem, and in many ways that's a lot harder to fix.


i think during late 90's and through the 2000's we performed as a top half premier team on the pitch but like a league 1 club behind the scenes.

im not even joking there. there were probably better run league 1 clubs during those times, commercially speaking.
 
If i was moshiri and doing this all on my own. I would want it be known and id be denying any involvement from usmanav

1) so fans dont get stupid expectations thinking one of the richest men on earth is involved

2) so i could take all the plaudits without all this usmanov speculation.

Because there has been no denying of all this i am 100% usmanov is funding us
 
If i was moshiri and doing this all on my own. I would want it be known and id be denying any involvement from usmanav

1) so fans dont get stupid expectations thinking one of the richest men on earth is involved

2) so i could take all the plaudits without all this usmanov speculation.

Because there has been no denying of all this i am 100% usmanov is funding us

You assume hes aware of all the Usmanov business, a savvy businessman wouldnt respond, nor pay attention to the meeja.
 
I sense what Usmanov will be looking to see is Everton being able to compete with the top 6. This sounds an odd statement as for over a decade we have competed on the pitch and often finished above members of them on the pitch, however off the pitch we are massively behind.

Our nearest competitor is Spurs for off field revenue. I haven't exact figures to hand but the difference between us and someone like Bournemouth or Hull is closer than our gap to Spurs in 6th. It is not a close run thing either. The gap is between Everton to Hull in terms of revenue will be something like 3 or 4 times smaller than that of our gap to Spurs. When you reflect on that for a moment it's both shocking and sobering. We have been allowed to essentially be just another Bournemouth in comparison to the 6th place side (never mind the even greater gap to teams above them).

Many people disliked Moyes and indeed Martinez. I see both as a consequence of the above problem not the cause of it. Moyes kept us in and around the top 6 when off the field we were miles behind and acted like we ought to be eternally grateful. Martinez was essentially a cup manager who could grab a trophy at the expense of consist league form for a club with a smaller budget. I'm turnover terms it would be winning a cup with a small club.

The most important task for us, and perhaps what Usmanov is waiting to see is if we can close the gap to Spurs. It will not be easy on two counts. Firstly as mentioned above we are a long way behind. Secondly they ar not standing still. In 2 years they move to a 60k stadium. They are looking for a 400 million sponsorship naming deal for it. If it's a race and Everton are looking to hero where Spurs are, not only are they continuing to move forward but they look like their speed will accelerate as they do. To continue to use the race analogy we are still in first gear with Moshiris involvement teaching us how to avoid stalling the car.

In a 3 year period for Everton to be in the picture of where the 6th place side are would require turnover to at least double. (This would take Everton above where Spurs were as of last season but still likely be behind where they will be in 3 years). There may be opportunities for some growth in TV revenues though it's hard to see much beyond 20-30 percent increase relative to the rest of the league. This will put enormous pressure on commercial activities which are well behind the top 6.

Sponsorship, match day revenue etc are going to need to grow 6 or 7 times over. The new ground will undoubtedly aid this process. So too will hopefully European qualification. The big positive though has been the first signs of improvement since Moshiri has come in. We can't overplay these achievements, as said above we have merely learnt to drive in first gear, but the first steps are often the hardest. Expect serious and continued renovation of the club commercially.

Finally given what the esk has intimidated on other platforms we will be using transfer trading to help this increase in revenues. It is inconceivable we can bridge the gap with commercial activity alone in the medium term and it will be challenging even with the new ground built. Player trading will be a central part of what we are looking to do.

Fortunately it's a strong area for the club. We have always traded well. How many players have we sold on for a big whack and regretted? Jeffers, Ball, Stones, Lescott, Arteta, Roswell, Fellaini- however painful it was each time how many of those sales have made financial sense? You could go further back and look too Barmby, Kanchelskis, Dacourt Fergusan etc. The only one that hurts is Rooney

This isn't a pitch to say we should sell our best players. All of the above were moved on (with the exception of Stones) and best out of necessity and at worst to survive. Astute player trading also covered for any strategic planning to move Everton forward. We need to trade as part of a wider plan to grow not as a survival tool.

I don't see us willingly moving our best players on, but trying to develop players to sell to other PL/championship teams will be critical. David Unsworth recently said the under 23s are championship standard. This seems a reasonable assertion as they top the under 23s league. We now see lads like Forshaw, Duffy and others who were let go very cheaply playing in the premiership or likely too next year. Duffy commanded a few into the million as did Forshaw. Everton will have to look to do better at recouping a bigger chunk of that when moving people on.

We have for my money the best under 23s coach in the country, particularly at preparing talent for men's football. He regularly talks of 6 or 7 who could play in the first team. The truth is that it's not feasible to introduce so many on an ongoing basis. However if we can move 4 or 5 on a year for reasonable fees it will massively help the turnover grow.

You can see this strategy in action. We have the best spotter of talent in the division in Walsh to help Unsworth. Lads like Donkor & DCL have been brought in while we tried for Hirst, Tosin and Terrier. Expect us to try again in the summer. They may not be regular stars for Everton but in a world where Hogan goes to Villa for 12 million could we give them enough exposure to recoup 5 or 6 million as an average figure for each? That may be the challenge.

Lots are trying this approach. Chelsea mainly but also Liverpool. I suppose the unique advantage we have is the likelihood of them getting game time in the premier division. It's a USP the above clubs farming out young players can't give. I would suggest you'll see younger players given chances, doing ok but still potentially moving on.

The post comes across very negatively. There isn't time to give the positive in any detail. However it essentially states we have remained competitive on the pitch in spite of all of the weaknesses off it. This is partly down to tradition but largely down to hold processes on the football side of things.

Moshiri and/or Usmanov may well be looking at us thinking if we can increase their revenues by 100% (relative to competition) over a 5 year period and maintain the on field effectiveness we are really onto something. That will be the challenge.

Anyway here is to building the Arsenal of the North. We shall not be moved!
 

Some people have vivid imaginations, USM providing the steel on the cheap and even doing the construction.

I must admit to not knowing many mining corporations doing construction work as a sideline.

Steel is used in many applications and not just the construction industry, I personally have no idea if USM service the construction market with the product required.

Seriously people, stop letting your imagination run wild.
 
Some people have vivid imaginations, USM providing the steel on the cheap and even doing the construction.

I must admit to not knowing many mining corporations doing construction work as a sideline.

Steel is used in many applications and not just the construction industry, I personally have no idea if USM service the construction market with the product required.

Seriously people, stop letting your imagination run wild.

Didn't you see the tweet though Moomin?
 

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