Kiwi
Say NO to Ginger Managers
So the Annual Accounts have just been released, and basically there are a lot of things to be positive about in them. But the glaringly obvious thing that stood out to me as well as others, is the commercial performance of the club.
According to the official statement from the club, "The Club’s sponsorship, advertising and merchandising revenue also increased from £7.6m in 2013 to £8.4m in 2014, boosted by the long-term support of key partners such as Chang and Kitbag."
In the greatest scheme of things, how does £8.4m stack up when compared to our competitors for the Top 10 and European placings?
As a measure of comparison, I've taken details from this ESPN article around kit deals in the Premier League.
Aston Villa's relative kit deals consist of a total of £9.1m. While parts of this total may be dependent on performances, this is still more than our total commercial income.
Newcastle's shirt sponsor deal with Wonga rests at £6.5m per season, which is more than we get from Chang. While their deal with shirt manufacturer Puma is undisclosed, again it is not unfeasible that their kit deals alone exceed our entire commercial income.
QPR. Premier League newbies, returning from a one season exile in the Championship. Kit deals worth £12m
Spurs. £26m from kit deals. Sponsorship, Corporate Hospitality and Merchandising Revenue in 2012-13 sits at £48m.
Meanwhile Arsenal, United, Chelsea and Liverpool sit at much higher levels of Commercial input, making a comparison to be frank pointless.
Given that clearly we don't stack up well in this area, what can we be doing and should we be doing to raise the level of this currently unacceptable performance in the commercial arena?
Please note that this is not a "abuse the board" thread, I know that this is a frustrating area for
many posters, but there is a thread to talk about the failures and successes of the board. Instead this is more for a constructive discussion around what can and should be done to improve this area of the club we support.
According to the official statement from the club, "The Club’s sponsorship, advertising and merchandising revenue also increased from £7.6m in 2013 to £8.4m in 2014, boosted by the long-term support of key partners such as Chang and Kitbag."
In the greatest scheme of things, how does £8.4m stack up when compared to our competitors for the Top 10 and European placings?
As a measure of comparison, I've taken details from this ESPN article around kit deals in the Premier League.
Aston Villa's relative kit deals consist of a total of £9.1m. While parts of this total may be dependent on performances, this is still more than our total commercial income.
Newcastle's shirt sponsor deal with Wonga rests at £6.5m per season, which is more than we get from Chang. While their deal with shirt manufacturer Puma is undisclosed, again it is not unfeasible that their kit deals alone exceed our entire commercial income.
QPR. Premier League newbies, returning from a one season exile in the Championship. Kit deals worth £12m
Spurs. £26m from kit deals. Sponsorship, Corporate Hospitality and Merchandising Revenue in 2012-13 sits at £48m.
Meanwhile Arsenal, United, Chelsea and Liverpool sit at much higher levels of Commercial input, making a comparison to be frank pointless.
Given that clearly we don't stack up well in this area, what can we be doing and should we be doing to raise the level of this currently unacceptable performance in the commercial arena?
Please note that this is not a "abuse the board" thread, I know that this is a frustrating area for
many posters, but there is a thread to talk about the failures and successes of the board. Instead this is more for a constructive discussion around what can and should be done to improve this area of the club we support.