Belfast is a city about 180 miles from Liverpool.
I have family connections in that city and my wife is a Belfast native.
I have been going back and forward there for years and I know there is a fairly substantial support for Everton.
There is a big supporters club based there, ESCNI (Everton Supporters Club Northern Ireland). I have had a pint with many of the lids who travel over to the games on a regular basis.
Last week I was in Belfast for a family funeral and I took my wife's young nephew out to buy him an Everton shirt for his birthday.
Not one sports shop that I tried stocked Everton merchandise.
One lad in one shop turned out to be a Blue and he told me that he had to send away to Everton One for his shirt.
It is no wonder we are struggling to make money when our marketing department sits back and let's us slip into anonymity. They can't even promote our "brand" in a soccer mad city just a ferry ride away....or forty five minutes in a plane.
I am wondering is it the same all around these islands.
Can one buy an Everton shirt in Glasgow? In Dublin? In Cardiff? In Portsmouth? In Halifax? In Cirencester? In Jersey? In the Isle Of Man?
I am beginning to doubt it.
I have family connections in that city and my wife is a Belfast native.
I have been going back and forward there for years and I know there is a fairly substantial support for Everton.
There is a big supporters club based there, ESCNI (Everton Supporters Club Northern Ireland). I have had a pint with many of the lids who travel over to the games on a regular basis.
Last week I was in Belfast for a family funeral and I took my wife's young nephew out to buy him an Everton shirt for his birthday.
Not one sports shop that I tried stocked Everton merchandise.
One lad in one shop turned out to be a Blue and he told me that he had to send away to Everton One for his shirt.
It is no wonder we are struggling to make money when our marketing department sits back and let's us slip into anonymity. They can't even promote our "brand" in a soccer mad city just a ferry ride away....or forty five minutes in a plane.
I am wondering is it the same all around these islands.
Can one buy an Everton shirt in Glasgow? In Dublin? In Cardiff? In Portsmouth? In Halifax? In Cirencester? In Jersey? In the Isle Of Man?
I am beginning to doubt it.