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777 Partners / Whatever the hell you like

Revised Polling options on who wants a 777 takeover


  • Total voters
    676
  • Poll closed .
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It's for a whole host of reasons why people buy football clubs. It's never straight forward. Who predicted Man City would become the richest club in the world? Certainly nobody predicted it. People argue to this day why City were picked. I think our supporters' passion over the last few relegation battles will not have done us any harm. I look forward to hearing it referenced in the first press conference held by our next super wealthy incumbents in the near future.

Won’t have done any harm, but will be massively less impactful than the uncertainty over our premier league future now and going forwards.
 

There's no way this can happen now surely with the legal costs facing them and the seizure of assets in Belgium? Come on Farhad, do the right thing and call it off.
 
I for one, welcome our new overlords
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To be clear, MSP (whilst being a preferable option to 777) are not a magic bullet. They're an investment vehicle and their sole objective in buying us is a return for the investors. They see us as an opportunity given the stadium to dramatically increase revenues. That's all well and good, but there's really only two main objectives of an investment like this - income or capital growth or a combination of the two. If it's the former then MSP investors would potentially be receiving a dividend which comes out of any growth in our commercial revenues and that would affect our ability to reinvest back into the team. If it's capital growth (which is hugely preferable), they'll be here a few years while they turn us around, grow our revenue base and then sell us at a profit. There's no benevolence here, they aren't going to be buying us as a community asset or anything, they want to buy us and make money out of us.

The club itself is worth literally nothing as things stand given the debt levels. The one and only attractive asset is the stadium and the potentially transformative revenues it has the potential to generate. You either need a benefactor type who wants the asset for a trophy or political purposes, or you need an investor who's going to get the club into the shape it needs to be for its own future.
Both of these outcomes require a long term sustainable model, which is exactly what we are screaming out for. Matchday and merchandise revenues have a ceiling and therefore can only be increased so far due to the fan base we have.

The stadium will generate new revenue streams with the ability to host events, but again that will have a ceiling.

Realistically the big money comes from Premier League and European football, and a well thought out player trading model.
 

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