The first season under Roberto Martinez proved to be as successful off the pitch as it was on it. The 2013/14 Annual Report highlights record net profits and turnover breaking through the £100m mark for the first time in the Club’s history.
The Blues saw a 39% increase in turnover from £86.4m to £120.5m ensuring that the club achieved a record profit of £28.2m in the same season that they recorded their highest ever Premier League points total to gain European qualification.
The Club benefited from the fifth place finish and an increase in the number matches shown on television. As a result, the Club reported an uplift in operating profit before player trading of £23m on the profit of £0.7m recorded in 2012/13. The new three-year TV deal provided Everton with a broadcast revenue of £88.5m for the year, exceeding the Club’s total turnover of £86.4m, for the previous year.
Whilst the increase in broadcast revenue awarded by the Premier League accounted for much of the increase in turnover and profits, commercial successes were noted across the Club. An increase in average league attendances from 36,356 in 2012/13 to 37,732 in 2013/14 contributed to gate receipts increasing by £1.9m, to £19.3m. Underpinning this increase in gate receipts was a successful season ticket campaign, with the Club securing almost 25,000 season ticket holders, an increase of almost 1,000 against the previous year. Within that impressive total, Everton’s commitment to making football at Goodison Park accessible to young fans was underlined by the continuation of the £95 Season Ticket for junior school children.